The unique culture in Japan sometimes changes even the cultural imports like Christmas, Halloween, and Valentine’s Day. Traditionally this Western import revolved around men giving chocolates and flowers to women, mainly for the guys who were too shy or were not able to express their feelings to a special ladies.
Well in Japan, a country in which men do not normally express their romantic feelings, this tradition somehow changed – Japanese women give chocolates and cards to men. It is after all, a male dominated culture.
A survey in Japan came up with these numbers. Japanese women who are buying chocolates for themselves is 61.8 percent, while those buying for their family members stood at 56.7 percent. Those who are buying chocolates for for loved ones came in at 36 percent and those for colleagues totaled 35.2 percent.
According to this survey by Matsuya Co in Ginza, women who will buy chocolate for themselves stood at ¥4,204 for their budget and for sweethearts at ¥3,808. Some of those surveyed said they will present gifts with chocolate but they are spending about 2,000 yen less than they did two years ago.