A 10-year-old boy asked Qantas for advice on how to set up an airline, and to his surprise the airline CEO called him for a meeting. The largest domestic and international carrier in Australia, Qantas is run by CEO Alan Joyce, a busy man who does have time for future investors. The boy appealed to the CEO by saying he had a name for his airline which he called “Oceania Express” and that he had already started hiring staff, including a chief financial officer and a head of maintenance and also a head of legal. The young man called Jacquot sent a letter (that has since gone viral) to Mr Joyce saying, “please take me seriously.”
Jacquot said that, “seeing as it is school holiday, I have more time to work. But I do not have anything to do (that I can think of). Do you have any ideas of what I can do? Seeing as you are the CEO of Qantas, I thought I would ask you.” After the hand written letter found its way to the boss, the relationship began. The boy went on to say that he already has a list of the type of planes he needs, the flight numbers and catering. He surely is being taken seriously as the press has picked up on this story. Even airline trade magazines are interested. Mr Joyce told the soon-to-be airline executive that safety was the most important part of flying.
Qantas is working on a new project called Project Sunrise which looks to fly passengers non-stop from Australia to London. The CEO has invited Jacquot to participate in the new project to they can compare notes and views. The firm booked the meeting as a CE0-to-CEO meeting when the young boy visited Qantas offices. The CEO said that Qantas competitors usually do not ask him for advice but this is a special case.